Doug Mataconis at Below the Beltway introduces us to the newest publicity campaign in The Big Apple.
Starting Monday, New Yorkers will have a new ad to look at on the way to work:
NEW YORK (CNN) — Some New Yorkers may want to reconsider exclaiming “Thank God” when arriving at their destination subway station beginning next Monday.
Or at least that’s what a coalition of eight atheist organizations are hoping, having purchased a month-long campaign that will place their posters in a dozen busy subway stations throughout Manhattan.
The advertisements ask the question, written simply over an image of a blue sky with wispy white clouds: “A million New Yorkers are good without God. Are you?”
On October 26, a dozen bustling New York City subway stations will be adorned with the ads as “part of a coordinated multi-organizational advertising campaign designed to raise awareness about people who don’t believe in a god”, according to a statement from the group, the Big Apple Coalition of Reason.
New York City’s subway system is one of the busiest in the world with over 5 million riders per day and over 1.6 billion total passengers in 2008, according to the Metro Transit Authority.
Recognizing this, the Big Apple Coalition of Reason decided the “best bang for the buck” was to place posters in popular subway stations to capitalize on the amount of potential viewers, says Michael De Dora Jr., Executive Director of the New York Center for Inquiry, one of the associated atheist groups.
De Dora says the ambitions behind the advertisements are threefold.
First, the coalition hopes the promotion will enhance awareness of New York City’s secular community. He explained that the coalition also hopes to encourage “talking and thinking about religion and morality,” as well as support involvement in groups that encourage a sense of a social community for non-believing New Yorkers.
John Rafferty, President of the Secular Humanist Society of New York, another member group of the coalition, said the ads are in no way an anti-religious campaign. They are looking to reach out to more people who have similar feelings, but might not be aware of an outlet to express their beliefs, he said.
Rafferty and De Dora cite the American Religious Identification Survey, released earlier this year, as evidence of a shift away from organized religion. Those checking “none” for religion rose from 8% of the population in 1990 to 15% in 2008, effectively making “no religion” the fastest growing religious identification in the United States.
De Dora said that the “million” New York nonbelievers mentioned in the advertisements is the result of an extrapolation based on the survey’s findings. With over 8 million residents living in New York’s five boroughs, the organization projects over a million potential atheist New Yorkers.
De Dora said individuals “don’t need religion to be good people and productive members of society” and ultimately he feels that groups of nonbelievers are “adding to cultural life of NYC.”
As an addendum to this post, visit TF Stern at TF Stern's Rantings. TF's piece: Classic Good vs Evil in 2009 is readable and important.