Kellogg's will use laser to burn logo on to individual corn flakes to stamp out fakes
According to the advertising slogan, if you see Kellogg's on the box then you know it's Kellogg's in the box.
But now the company has become so concerned about similarly packaged supermarket cereals, it has developed a laser to burn its logo on to individual Corn Flakes.
The concentrated beam of light creates a toasted appearance without changing the taste.
Kellogg's will produce a number of trial batches before considering whether to put some branded flakes into each box to guarantee authenticity.
If the system is successful it could be used on Kellogg's other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.
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15 comments:
Sounds like the Kellogg Company is run by "flakes".
As the Nickie Mandated Symbolism Czar, I decree that the spoon represents the Toletarian state supporting the (obvious) Flakes who make up the supporting herd for the Democraticommunist party.
I'll coin a new phrase now..."Don't fake the flake"
Yes, Lady, but really possessive flakes.
Kid, you're slipping. The spoon is clearly the corrupt Weak Stream Media shoveling up the libelous stories about Rush.
I've got "I love Nickie" emblazoned across my ... never mind. TMI. You're just jealous, man.
Captain, I was thinking "I always pix the Kix".
BTW, it should come as no surprise that private industry could tattoo "Kelloggs" on every illegal immigrant but the govt. can't.
No surprise at all.
Nickie, be careful my friend. That's some of that mis-direction I was talking about.
DC, Is that anything like Climb Aboard; never mind, this is a G rated site.
I'm damn well sick of bootleg corn flakes. More logo!
I even saw a box of King Chocula the other day. Rip off!
Hey, I have no problems with a company trying to keep what is, by law, it's product, flake, or brand. This merely shows the difference between capitalism and the mismanagement styles of "governance". One can count, and track, down to a flake; the other considers Ebonics a step up in mathematics even!
Did I just write that?
Actually, Stern, it's PG-13. Rhod's posts ... we clear out the kids.
The only reason Kellog's can get away with this is because the flakes won't turn around and sue them for profiling.
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